ILLUSTRATED GLOSSARY OF DESIGN VOCABULARY

TERM - 1

1. CREATIVITY: The ability to perceive the world in new ways, making, and connections.

2. SCALE: Size or extent.

3. CONTEXT: The circumstance that forms the setting for the statement, or idea and in terms of which it can be fully understood.

4. STAKEHOLDERS: A person, group, or organization that has an interest in a company and can affect or be affected by the business of the company.

5. STAKEHOLDER MAPPING: It is the visual process of laying out all the stakeholders of a product, project, or idea on one map.

6. TYPOGRAPHY: This is the art and technique of arranging type (letter and text) in a way that is legible, readable, and appealing when displayed.

7. EXPRESSIVE TYPOGRAPHY: Letters are not just carriers of meanings but have now become real physical shapes.

8. ASSUMPTIONS: Supposition believed to be the 'truth', without concrete proof. When someone says cupcakes, we assume this shape.

9. NEW POSSIBILITIES: Something which has not happened yet. Which is very new.

10. CREATIVE THINKING: Coming out with creative ideas logically.

11. SLICE AND DICE: Breaking down a task/problem into smaller tasks.

12. CROSS BREEDING: Combining two things/objects and creating a completely different item.

13. IDEA BOX: Listing down random ideas under a category and making different combinations.

14. SCAMPER: It's a thinking tool that helps in changing a design.

15. SUBSTITUTE: Object that has the same function as the object you want to substitute.

16. COMBINE: Adding another object to your object.

17. ADAPT: This can be useful in different settings.

18. MODIFY: Making changes in its features.

19. ELIMINATE: Taking out some part of the object. Here, removing the legs of the side table.

20. Circle Of Opportunity: Selecting 12 areas that we might want to design and rolling a dice to get 2 of them.

21. SIX THINKING HATS: It is a book written by Edward de Bono. It introduces us to new ways of thinking and taking decisions.

22. WHITE HAT: Focus on the available data.

23. RED/INTUITION HAT: Signifies feelings, hunches, and intuition.

24. GREEN/CREATIVE HAT: Focuses on creativity; the possibilities, alternatives, and new ideas.

25. BLACK HAT/DEVIL'S ADVOCATE: Look at a decision's potentially negative outcomes.

26. YELLOW HAT: Look at opportunities and benefits. Opposite to black hat.

27. BLUE/PROCESS CONTROL HAT: It deals with controlling the thinking process.

28. Perception: The individual way of seeing things.

---

TERM - 2

Timeline: A graphical representation of a period of time.

Association: a connection between two variables.

Consumer: who uses the product.

Customer/buyer: who buys the product but does not necessarily use it.

Subject: a person or thing that is being discussed, described, or dealt with.

Demography: description of people.

Self Identity: perception about oneself.

Social Identity: An individual's self-concept is derived from perceived belonging to a certain social group by adopting the acceptable values, norms & behaviors.

Etymology: Breaking down a word to understand its meaning.

Ergonomics: the study of human interaction with an object.

Usability: ability to use a product for why it was bought in the first place.

Utility: Various ways of using a product.

Case study: an in-depth study on something.

Infographics: the visual representation of data.

Inferences: conclusion reached through research and evidence

Power Grip: grasping something using the palm.

Pinch Grip: holding something by make squeezing it between the fingers.

Contact Areas: area of the body where the object comes in contact.

Primary method: Collecting data directly from the source.

Secondary method: Collecting data from the sources that have taken data from the Primary source.

---