TERM - 1
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1. CREATIVITY: The ability to perceive the world in new ways, making, and connections.
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2. SCALE: Size or extent.
3. CONTEXT: The circumstance that forms the setting for the statement, or idea and in terms of which it can be fully understood.
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4. STAKEHOLDERS: A person, group, or organization that has an interest in a company and can affect or be affected by the business of the company.
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5. STAKEHOLDER MAPPING: It is the visual process of laying out all the stakeholders of a product, project, or idea on one map.
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6. TYPOGRAPHY: This is the art and technique of arranging type (letter and text) in a way that is legible, readable, and appealing when displayed.
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7. EXPRESSIVE TYPOGRAPHY: Letters are not just carriers of meanings but have now become real physical shapes.
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8. ASSUMPTIONS: Supposition believed to be the 'truth', without concrete proof. When someone says cupcakes, we assume this shape.
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9. NEW POSSIBILITIES: Something which has not happened yet. Which is very new.
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10. CREATIVE THINKING: Coming out with creative ideas logically.
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11. SLICE AND DICE: Breaking down a task/problem into smaller tasks.
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12. CROSS BREEDING: Combining two things/objects and creating a completely different item.
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13. IDEA BOX: Listing down random ideas under a category and making different combinations.
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14. SCAMPER: It's a thinking tool that helps in changing a design.
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15. SUBSTITUTE: Object that has the same function as the object you want to substitute.
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16. COMBINE: Adding another object to your object.
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17. ADAPT: This can be useful in different settings.
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18. MODIFY: Making changes in its features.
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19. ELIMINATE: Taking out some part of the object. Here, removing the legs of the side table.
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20. Circle Of Opportunity: Selecting 12 areas that we might want to design and rolling a dice to get 2 of them.
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21. SIX THINKING HATS: It is a book written by Edward de Bono. It introduces us to new ways of thinking and taking decisions.
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22. WHITE HAT: Focus on the available data.
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23. RED/INTUITION HAT: Signifies feelings, hunches, and intuition.
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24. GREEN/CREATIVE HAT: Focuses on creativity; the possibilities, alternatives, and new ideas.
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25. BLACK HAT/DEVIL'S ADVOCATE: Look at a decision's potentially negative outcomes.
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26. YELLOW HAT: Look at opportunities and benefits. Opposite to black hat.
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27. BLUE/PROCESS CONTROL HAT: It deals with controlling the thinking process.
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28. Perception: The individual way of seeing things.
TERM - 2
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Timeline: A graphical representation of a period of time.
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Association: a connection between two variables.
Consumer: who uses the product.
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Customer/buyer: who buys the product but does not necessarily use it.
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Subject: a person or thing that is being discussed, described, or dealt with.
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Demography: description of people.
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Self Identity: perception about oneself.
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Social Identity: An individual's self-concept is derived from perceived belonging to a certain social group by adopting the acceptable values, norms & behaviors.
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Etymology: Breaking down a word to understand its meaning.
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Ergonomics: the study of human interaction with an object.
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Usability: ability to use a product for why it was bought in the first place.
![](https://static.wixstatic.com/media/6f65d1_03738dad3ba541a4b8600d7782fd9790~mv2.jpg/v1/fill/w_260,h_253,al_c,q_80,enc_auto/6f65d1_03738dad3ba541a4b8600d7782fd9790~mv2.jpg)
Utility: Various ways of using a product.
![](https://static.wixstatic.com/media/6f65d1_319b4d104bf94863a49430fed0780dab~mv2.png/v1/fill/w_860,h_689,al_c,q_90,enc_auto/6f65d1_319b4d104bf94863a49430fed0780dab~mv2.png)
Case study: an in-depth study on something.
![](https://static.wixstatic.com/media/6f65d1_4039094a7a8b489aa6b03bf3295c30de~mv2.jpg/v1/fill/w_980,h_734,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/6f65d1_4039094a7a8b489aa6b03bf3295c30de~mv2.jpg)
Infographics: the visual representation of data.
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Inferences: conclusion reached through research and evidence
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Power Grip: grasping something using the palm.
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Pinch Grip: holding something by make squeezing it between the fingers.
![](https://static.wixstatic.com/media/6f65d1_2ff1080bb28e4bdab7f80283059834b0~mv2.jpg/v1/fill/w_980,h_1244,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/6f65d1_2ff1080bb28e4bdab7f80283059834b0~mv2.jpg)
Contact Areas: area of the body where the object comes in contact.
![](https://static.wixstatic.com/media/6f65d1_d3aad2239e034952af3219061f48918e~mv2.jpg/v1/fill/w_384,h_289,al_c,q_80,enc_auto/6f65d1_d3aad2239e034952af3219061f48918e~mv2.jpg)
Primary method: Collecting data directly from the source.
![](https://static.wixstatic.com/media/6f65d1_cc7197fc8a744eda94920b33a183b680~mv2.jpg/v1/fill/w_980,h_381,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/6f65d1_cc7197fc8a744eda94920b33a183b680~mv2.jpg)
Secondary method: Collecting data from the sources that have taken data from the Primary source.
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