BENEFITS & RECOMMENDATION POSTERS
REFLECTING ON METHODS OF ENQUIRY
Primary methods
The primary method is when you gather information directly from the source.
Interview: Asking questions from my subject is a method of gathering direct information from the source.
Observation: Observing the user behavior, while talking and without disturbing the original setting help you get honest results.
We should use the Primary method of inquiry when we want to know the audience's views on a product. For instance, our seniors at IIAD send us Google Forms to know our(audience) preferences.
Benefits:
The information received is original and not manipulated.
Data is gathered directly from the source.
It is face to face.
Limitations:
The subject might manipulate the data if he/she gets to know that you are observing them.
It is time-consuming.
The analysis from this data received is dependent on the biases of the person inquiring.
Secondary Methods
In Secondary Methods of inquiry, the data is not collected directly from the source.
Search Engines: Sources like Wikipedia and blogs where people like to share their knowledge. Their knowledge is what we use to collect data.
Mentors: The data we get from our mentors is what they have taken from other sources. They tell us their observations and other primary sources. This is information becomes secondary to us because we are not getting it directly from the source.
Benefits:
Unlimited data pool.
Easy to access.
Limitations:
May or may not be true.
Different sources give different information
Data can be manipulated.
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