Illustrated Glossary of Design Vocabulary

1. CREATIVITY: The ability to perceive the world in new ways, making, and connections.

2. SCALE: Size or extent.

3. CONTEXT: The circumstance that forms the setting for the statement, or idea and in terms of which it can be fully understood.

4. STAKEHOLDERS: A person, group, or organization that has an interest in a company and can affect or be affected by the business of the company.

5. STAKEHOLDER MAPPING: It is the visual process of laying out all the stakeholders of a product, project, or idea on one map.

6. TYPOGRAPHY: This is the art and technique of arranging type (letter and text) in a way that is legible, readable, and appealing when displayed.

7. EXPRESSIVE TYPOGRAPHY: Letters are not just carriers of meanings but have now become real physical shapes.

8. BALANCING: Stability; equal weights on each side.

9. DISTRACTION: Something that diverts you from your goal.

10. TRAPPED: Bound; caged; stuck in something.

11. Focus: Spotlight; machhli ki aankh (for Arjun).

12. ASSUMPTIONS: Supposition believed to be the 'truth', without concrete proof. When someone says cupcakes, we assume this shape.

13. NEW POSSIBILITIES: Something which has not happened yet. Which is very new.

14. CREATIVE THINKING: Coming out with creative ideas logically.

15. SLICE AND DICE: Breaking down a task/problem into smaller tasks.

16. CROSS BREEDING: Combining two things/objects and creating a completely different item.

17. IDEA BOX: Listing down random ideas under a category and making different combinations.

18. SCAMPER: It's a thinking tool that helps in changing a design.

19. SUBSTITUTE: Object that has the same function as the object you want to substitute.

20. COMBINE: Adding another object to your object.

21. ADAPT: Can be useful in different settings.

22. MODIFY: Making changes in its features.

23. ELIMINATE: Taking out some part of the object. Here, removing the legs of the side table.

24. Circle Of Opportunity: Selecting 12 areas that we might want to design and rolling a dice to get 2 of them.

25. SIX THINKING HATS: It is a book written by Edward de Bono. It introduces us to new ways of thinking and taking decisions.

26. WHITE HAT: Focus on the available data.

27. RED/INTUITION HAT: Signifies feelings, hunches, and intuition.

28. GREEN/CREATIVE HAT: Focuses on creativity; the possibilities, alternatives, and new ideas.

29. BLACK HAT/DEVIL'S ADVOCATE: Look at a decision's potentially negative outcomes.

30. YELLOW HAT: Look at opportunities and benefits. Opposite to black hat.

31. BLUE/PROCESS CONTROL HAT: It deals with controlling the thinking process.

32. Perception: The individual way of seeing things.