ILLUSTRATED GLOSSARY
Line Measure: Number of words in a line/ length of a line.
- Here, Approx. seven words make the line measure.
Leading: The space between two lines.
- Here, The subheading required a larger leading because the font size is big.
Tracking: Uniform space between the letters.
- Here, the tracking is -100 for the first letter which is bigger than the other font size. To void that extra space, I decreased the tracking.
Kerning: Adjusting the characters to avoid negative spaces due to collision.
Alignment: Aligning the text according to the margin.
Indents: Space left before the paragraph starts.
Out-dent: Space covered by extending the first line of the paragraph.
WHY DID I DO THIS?
This is the front and backside of my flyer.
Inside of the flyer.
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